The monetization strategy used by hypercasual publishers like Voodoo relies less on conventional in-app purchases and more on revenue from mobile ads. To date, its games have been downloaded over 2.1 billion times. Based in France, Voodoo’s games have been downloaded tens of millions of times around the world, and include super-hits like Helix Jump, hole.io, paper.io, Balls vs Blocks, and many more. These are small ‘snackable’ games that have the broadest possible demographic appeal. Voodoo is considered by many to be the current kings of hyper-casual games. How did these companies do it? Where do they advertise and how do they reach China’s large consumer base? To learn how to best get noticed, let’s look at some of the most successful western games in China. Without a proper marketing strategy and heavy advertising, your app might become another one in the pile. In 2018, Chinese internet users had 7.3 million different apps to choose from, up 900,000 from the year before. That is a large number of apps, especially when you consider that the average mobile user only has 51 apps on their phone, according to Aurora Big Data’s 2018 Mobile Internet Industry Research Report. This makes it a very attractive market for western publishers looking to expand their download numbers as well as their profits.Įven when an app finally makes it to some of the numerous Chinese app stores, getting noticed isn’t always a given. The most recent data shows there are over half a billion potential mobile players in China, more than the entire population of the United States and Japan combined. By the numbers, China is the world’s largest smartphone market – and it’s still growing.
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